The Personalization of Wellness: How to Implement and Measure Programs

In this presentation from the 4th Annual Achieving ROI for Wellness Conference, Bill Dukes, Chief Innovation Officer of HWI discusses ways to drive and target engagement strategies and healthy lifestyle interventions using individual user/participant information. Some areas of focus include the use of health risk assessment data, the creation of culturally competent program content, incentive administration, and measuring engagement rates for targeted interventions.