The Social Marketing Campaign complements HWI’s high-touch, multi-channel approach to worksite wellness by reinforcing health education and behavior change messaging at multiple contact points through prominently displayed communication materials. HWI's suite of capabilities includes:
- Four-color posters
- Informational handouts
- E-mail blasts
- Employer intranet content
- Video messaging
Based on an assessment of the employer's objectives, communication channels, and other factors, HWI's communications team will then customize a Social Marketing Campaign featuring the employer's branding and messaging.