March 30, 2010
Wild Dunes Resort
Isle of Palms, SC
Michael H. Samuelson – President and CEO of The Health & Wellness Institute and Senior VP for Blue Cross & Blue Shield of Rhode Island – delivered his presentation "The Art, Science, and Technology of Human-led Wellness Solutions" on behalf of BlueCross BlueShield of South Carolina (BCBSSC) to an audience of their key employer clients.
No health management strategy can succeed until it reaches the consumer where they are, and how they want to be reached. But, too often, the tools and information that are intended to support the consumer are only provided in a limited number of formats; whether it’s online, or through the mail, or over the phone.
In this presentation, Michael discusses the need for a multi-channel approach to disease prevention and health management. To successfully move the individual through the stages of behavior change – from intellectual to emotional to visceral to cellular – a wellness solution has to engage the individual through multiple channels, repeatedly.
