Joanne Bilotta

Joanne leads the Strategic Operations team and is responsible for all of HWI’s business operations such as Finance, Human Resources, Community Activity, Legal, Facility Management and Business Administration. In addition to these duties, Joanne also supports HWI's national business development by exploring strategic partnerships and representing HWI on local and national wellness coalitions and advocacy groups.  Joanne serves on the Board of Directors for the Rhode Island Business Group on Health and is the Chairperson for the Worksite Wellness Council of Rhode Island.  She was recently appointed to Governor Lincoln Chaffee’s Rhode Island Healthcare Reform Commission.  Joanne serves on the Rhode Island Department of Health’s Health Promotion Policy Council and the Food Day Planning Committee. 

Joanne brings more than twenty years of experience in the health insurance industry as well as marketing, planning and operational expertise to HWI.  As the Assistant Vice President of Marketing for Blue Cross & Blue Shield of Rhode Island (BCBSRI), she was responsible for overseeing market research initiatives and the development and implementation of market strategies, development and launch of new products, and ongoing product management activities for the commercial and individual under age 65 markets. Joanne was instrumental in the establishment and growth of the Marketing Department at BCBSRI. Under her leadership, BCBSRI launched premier products such as HealthMate Coast to Coast, MuniBlue, new Blue Cross Dental options and their Consumer Directed Product line.  The Market Research Team expanded their services to include the establishment of Member Advisory Committees, online panels, and the coordination of conjoint research studies. The Custom Implementation Team was formed to provide exceptional custom benefit implementation services to large key accounts. The New Product Innovation and Market Strategy Team was established to address future market needs.

Joanne is a graduate of Bentley College where she received her Bachelor's of Science in Marketing Management and her Associate's of Science in Accountancy. She earned the designation of Health Insurance Associate (HIA) from the Health Insurance Association of America. Never content to operate solely on her years of institutional knowledge, Joanne has completed coursework in Managing Marketing ROI from the Center for Marketing Excellence and the Association of National Advertisers and from Northwestern University's Kellogg School of Management's Institute for Business Strategy Development.