Joanne Bilotta

Joanne is responsible for all aspects of HWI's client activities, including regional and national account management, consulting, and health education delivery.

 

Joanne brings more than fifteen years of experience in the health insurance industry to HWI.  As the Assistant Vice President of Marketing for Blue Cross & Blue Shield of Rhode Island (BCBSRI), she was responsible for overseeing market research initiatives and the development and implementation of market strategies, launch of new products, and ongoing product management activities for the commercial and individual under 65 markets. Joanne was instrumental in the establishment and growth of the Marketing Department at BCBSRI. Under her leadership, the Market Research Team expanded their services to include the establishment of Member Advisory Committees, online panels, and the coordination of conjoint research studies. The Custom Implementation Team was formed to provide exceptional custom benefit implementation services to large key accounts. The New Product Innovation and Market Strategy Team was established to address future market needs.

 

She assured the successful launches of BCBSRI's consumer driven product line, dental product suite, and national PPO product, which won the JD Powers & Associates "Outstanding Member Experience" designation in 1996. In addition, Joanne served as BCBSRI's representative for the America's Health Insurance Plan's Individual and Small Group Committees and the Wellness Health Plan Committee of the Rhode Island Office of the Health Insurance Commissioner. She also represented BCBSRI on the Blue Cross Blue Shield Association's (BCBSA) Blue HealthCare Bank Development team and was a key player in the development and launch of the Blue Healthcare Bank. She assisted BCBSA in the development of their Blue 365 affinity discount program.

 

Prior to her work with BCBSRI, Joanne served as Customer Service Manager for Graybar Electric Company, a national electrical distributor, where she successfully led the telemarketing and customer service team.

 

Joanne is a graduate of Bentley College where she received her Bachelor's of Science in Marketing Management and her Associate's of Science in Accountancy. She earned the designation of Health Insurance Associate (HIA) from the Health Insurance Association of America. Never content to operate solely on her years of institutional knowledge, Joanne has completed coursework in Managing Marketing ROI from the Center for Marketing Excellence and the Association of National Advertisers and from Northwestern University's Kellogg School of Management's Institute for Business Strategy Development. She currently lives in Massachusetts with her husband and son.