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For Health Plans

HWI's health management solutions are designed to complement any health plan’s wellness services and seamlessly integrate with existing healthcare products. By deploying our proprietary suite of multi-channel programs and services and high-touch member engagement models as part of a consultative, strategic approach, HWI helps its health plan clients to achieve the following business objectives:

  • Driving down medical costs by addressing member health risks with prevention-focused services
  • Referring members to existing plan resources for condition and utilization management
  • Increasing member satisfaction by providing an extra layer of service and support
  • Supporting the plan’s brand visibility as a provider of comprehensive health management support for members and clients by delivering in-person services at the worksite and in the community

Building from our foundation in art, science and technology, HWI customizes every client engagement based on the target population’s health risks and behavioral profile. With strong roots in health education and communications, we specialize in the design and execution of tailored health management solutions that can be offered to participants in a variety of forms, including onsite workshops and multi-session programs, interactive mail and Web programs, and social marketing campaigns.


Integration and Referrals

As with all other HWI products and services for health plans, our implementation approach for healthy lifestyle programs takes health plan resources into account. HWI's certified Health Educators and Health Management Consultants are trained on the health plan's benefit products and services for condition and care management, to facilitate referrals and recommendations to participating health plan members, as appropriate. This integrated approach ensures that each individual's unique health management needs are met, regardless of their risk level.

Strategic Consulting Support
Leveraging the knowledge and experience gained as a business unit within a health plan, HWI has built a strategic consulting capability that can support insurers in meeting their business objectives related to product development and implementation, memership growth and retention, and population health management.

Online Wellness Portal
By seamlessly integrating unique user needs with accessible, actionable resources, the Online Wellness Portal empowers the individual to take greater control over their health. HWI's proprietary Personal Health Assessment matches the user with resource links that can be customized for each client.

Engagement Models
Individual participation is the deciding factor for the success of any health management platform. To support our health plan clients, HWI customizes and deploys service models which lower engagement barriers at the individual level to generate interest in (and utilization of) the health plan's health management resources.

Worksite Consulting
HWI provides each worksite wellness client with consulting resources to complement our existing suite of health management solutions, and customizes the service package to ensure that each client realizes the maximum benefit from the engagement.

Assessment Tools
A targeted, comprehensive wellness strategy begins with an assessment of population health risks, medical care and productivity costs, available communication channels, and other factors. We deploy a suite of proprietary tools to gather and analyze these data at the individual and organizational level, in order to shape a wellness strategy that fits the unique health and business objectives of each client.

Healthy Lifestyle Programs
HWI delivers high-touch health education and behavior change programming to help individuals address controllable lifestyle behaviors, before health risks become costly health problems.

Screening Services
Screenings are a vital means of raising individual health risk awareness, while supporting the selection and design of wellness programs for the entire organization, based on aggregate risk data.

Incentive Management

Participation is the key to maximizing the impact of any wellness initiative. To help our clients efficiently drive and track employee participation in their wellness programs and services, HWI developed the H.I.T.S. - Health Incentive Tracking System™ application.



Social Marketing
By blending traditional advertising and marketing practices with health promotion and behavior change theories, HWI Social Marketing Campaigns promote the adoption of healthy lifestyles throughout an employer's population.