Bill Dukes

Bill runs HWI's sales, marketing, and communications activities and is a key contributor on product strategy and development. His main responsibility is to grow HWI's market share through the development and sale of health management programs that integrate technology and media resources with a consumer-focused approach and sound behavior change science. Each HWI program or service draws on this combination of art, science, and technology to engage and empower participants to make positive lifestyle changes and maintain healthy habits.

A marketing communications specialist with more than a decade of artistic design and commercial development experience, Bill has been instrumental in the creation of unique personalization technologies that achieve measurable communication objectives.

During his time at HWI, Bill has led the development of HWI’s proprietary Personal Health Assessment, the H.I.T.S. – Health Incentive Tracking System, and the yourPHA.com Online Wellness Portal, as well as the design, filming and production of the i choose to live healthy series of video programs.

Prior to joining HWI, Bill served for seven years as VP, Chief Creative Officer for MicroMass Communications, Inc. During that time he was responsible for the design of award-winning tailored Customer Relationship Management products utilizing MicroMass’ proprietary personalization technologies. Bill has extensive experience in the implementation and management of large-scale interactive programs and campaigns. Throughout his career, he has worked with multiple channels including print, web, television and radio and produced for various industries, including entertainment, automotive, financial services and healthcare/pharmaceutical. His client list includes: GlaxoSmithKline, Roche Laboratories, Pfizer, Novartis, American Heart Association, Arthritis Foundation, U.S. Department of Health and Human Services, Volvo Motors and Jim Henson Productions.