Presentation - A 360° Approach to Value-based Design for Employers

Incentive programs for health plans and employers are just one part of a total approach to population engagement to drive healthy behavior change. Value-based benefit designs achieve optimal results only when they are combined with a comprehensive slate of multichannel interventions and communications that raise health awareness and support buy-in at all levels of the organization. The success of this approach in the long term also depends upon an infrastructure which readily supports the tracking, measurement, and reporting functions which will guide a targeted, adaptable strategy.

In these presentation slides from HWI's December 3, 2009 Webinar with Employee Benefit News and Minnesota Life, Michael H. Samuelson, President and CEO discusses best practices for the implementation of a comprehensive health management strategy, supported by multi-channel communications and program options and the incentives of a value-based plan design.